6 Reasons to Update & Improve Your Website

Take a look at our insights on why updating your website is vital for enhancing online presence and expanding your business, both locally in Scotland and on a global scale.

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6 Reasons to update & improve your website

1. Improve credibility and trust

94% of first impressions relate to your site’s web design! 

When a potential customer discovers your business for the first time, it's important to make a great first impression as it will impact how they perceive your business. Unfortunately, a poorly designed website can quickly turn them off and make them question your credibility.

Think about it: when you visit a website that looks outdated, clunky, and unprofessional, what do you think? You probably start to wonder if the business is:

  • Trustworthy?
  • Reliable?
  • Worth your time and money?
  • Reliable?

That's why it's crucial to invest in a well-designed website that represents your business in the best possible light.

94% of first impressions relate to your site’s web design! 

2. Great user experience

Your website is your digital storefront and just like a physical store, you want it to look inviting and modern. With more than 60% of all website traffic coming from mobile devices, your website needs to be device responsive. If it's not, you could be missing out on a huge opportunity for business. 

But it's not just about looks - your website also needs to be functional and easy to navigate. Clear and concise content is key, helping visitors find the information they need quickly and easily. At Embra Digital, Susan is great at designing websites that are visually appealing, user-friendly, and engaging allowing you to build trust with your visitors and turn them into loyal customers.

88% of users are less likely to return to a website after a bad experience.

3. Quick and easy website updates

Is managing and updating your website giving you a headache? You're not alone! Many business owners find it challenging to keep their websites up-to-date. We use Webflow and with their no-code, easy-to-use, visual editor, you can make changes in minutes and publish your updated website with ease.

Don't let an outdated website hold your business back. Contact us today to learn more about how we can make the website management and updating process a breeze.

4. Rapid page speed

How fast is your website loading on mobile? Don't let a slow-loading website give visitors the wrong impression about your business.

At Embra Digital, we're all about speed. Want to see how fast we can make your new website? Just hit refresh on this page and see for yourself! A fast-loading website not only improves your brand image but also makes your business appear more trustworthy and credible.

Plus, did you know that Google considers page speed a ranking factor in its algorithm? That means a faster-loading website can help boost your search engine ranking and drive more traffic to your site.

That's why it's crucial to invest in a well-designed website that represents your business in the best possible light.

If it's taking more than 3 seconds, you might be losing potential customers. In fact, 83% of people expect a website to load in 3 seconds or less.

5. Get the most out of Google

Are you tired of being buried on page 10 of Google search results? Let us help you improve your SEO game!

Simply put, SEO is all about how well your website performs on search engines like Google. A well-optimised website can skyrocket to the first page of search results, attracting potential customers who may not have even been looking specifically for your business.

But what makes a website well-optimised? It's all about the little details, like clean code, meta descriptions, responsive design, customisable URLs, and sitemaps. And don't worry if this all sounds like gibberish to you - Joe knows exactly how to improve your website’s visibility in search results.

6. Tighten up your security

Are you worried about your website's security? Website visitors are definitely becoming more and more concerned with internet privacy and security these days.

If you want to build trust with your website visitors and turn them into loyal customers, it's crucial to take steps to ensure your website is as secure as possible. We offer free SSL certificates with every website we build and along with Webflows consistent security updates helps to keep your visitors' information safe but also shows Google that your website can be trusted. 

Susan | Our designer and project manager
Susan Graham
22 March 2024

Get in touch

Whether you're just starting out and need a website, looking to revamp your existing one, or simply want to say hello, we'd love to hear from you!

Feel free to drop us a line via email or fill out the contact form and we'll be back in touch as soon as possible.

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