Branding
Web Design
Web Development
Proper veggie food, made easy
Craig is a recipe developer, cook and food writer who trained at Leiths School of Food & Wine. His mostly veggie recipes are all about showing how delicious food can be with a little less meat, and in 2025 his social media following grew faster than almost anyone in the food world.
Why he came to us
We’ve known Craig for years, so we had a front row seat as his following took off. With thousands of people asking for his recipes, he needed a proper home for them online, and a way to turn all that interest into a real business.
He wanted a website that showed off his food, felt unmistakably his, and let people sign up and pay for his recipes without any fuss.
What we did
We created Craig’s brand and built his website from scratch in Webflow, with a paid membership at its heart.
- A fresh, playful brand that reflects Craig’s personality and his love of proper veggie food
- A recipe library built in the Webflow CMS
- A simple membership with a 7 day free trial and monthly subscription, powered by Outseta, so members can sign up, log in and manage their account in one place
- Recipes locked for members only, with a clear prompt to sign up on every page
- On page SEO so each recipe has the best chance of being found in search
- Cookie consent set up so the site is compliant from day one
Craig now adds new recipes himself every week, with no developer needed.
The result?
Craig now has a website that does justice to his food and turns his following into a growing recipe business. Fans can browse his recipes, start a free trial and sign up in minutes, and with new recipes added every week, the library just keeps growing. Best of all, Craig is completely in control of his own site.
